Every ancient religion has a mythological figure named "Lilith".

Christianity holds that she was Adam's first wife. When she was banished from the garden of Eden (because she refused to lay beneath Adam), God took a rib from Adam and made Eve.

Jewish folklore holds that Lilith is Satan's consort and the mother of evil. The Pagans believed that Lilith lives in the oldest and most god forsaken places of earth.

The land is old, and is without a doubt "God forsaken." 

It just happens to be one of the best places on earth to grow Shiraz.